PITCH PERFECT

The Visibility Glow-Up for Deep Thinkers, Creators, and Multi-Hyphenates Who Are Ready to Be Heard

The fastest path to resonance? Long-form visibility.

Instagram Stories disappear in 24 hours. TikToks fade into a blackhole. But podcasts, Substacks, guest teaching spots and panels are evergreen — and your voice deserves to echo.

When your story is told well, it travels. It works for you while you rest. It converts because it connects.

And when you pitch from a place of alignment, the invitations don’t just open doors — they open dimensions. Portals. New galaxies.

I already know I want to do this!!!

Pitch Yourself Into New Orbits

Podcast guesting, guest teaching, newsletter features and speaking aren't just marketing tactics — they're resonance amplifiers.

You don't need a massive social following or a content calendar jammed to the brim to be seen. What you need is alignment. Positioning. And a pitch that doesn't sound like it was written by AI who just snorted a line of LinkedIn jargon.


Pitch Perfect is an 8-week (9 if you go VIP) visibility immersion where you’ll learn how to:

  • Craft a pitch that actually sounds like you (not who you think you need to be) to send to podcast hosts, newsletters, panels and more

  • Position yourself as a thoughtful, high-impact guest

  • Speak in a way that makes people feel you

If you’ve ever said:

  • "I don’t know how to describe what I do"

  • "I want more aligned visibility"

  • "I’m ready to be heard, but I don’t want to sell my soul doing it"

This is for you.

“Pitch Perfect was EXACTLY what I needed to get my voice out into the world and stop hiding. The skills I learned in this program are going to take me well beyond pitching podcasts. Chelsea knows her stuff, teaches things at a digestible pace and moves with such integrity. 10/10 would do it again. Super grateful to Chelsea for creating this program and I can't wait for my podcast tour in 2025-- watch out world.”

— Caitlan S.

WHAT HAPPENS WHEN YOU START ORBIT JUMPING?

PITCHING YOURSELF IN OTHER PEOPLE’S ORBITS is one of the highest converting, low lift tactics you can add to your marketing toolkit, and I am going to teach out exactly how to do it inside this 8 week (9 for VIP) PROGRAM!

This is from my ACTUAL 1:1 application form! ^^

Let’s do some back-of-the-napkin math on why placing yourself in new orbits via pitching is such a high-converting tactic:

Take a look at this:

  • 4 interviews a month = 48 a year

  • Each one? 60 minutes of evergreen, high-trust content

  • 500 listeners per episode = 24,000 ears on you

  • Even a 1% conversion? That’s 240 potential buyers, clients, readers, followers — aligned AF

    This is visibility that works smarter, not louder.

For What it’s Worth I’m not a mathematician, but I am a business owner who is BUSY AF and wears 13 different hats. Accountant, consultant, copywriter, graphic designer… the list goes on; I have limited time to share my work as I serve my clients at the highest level. You do too - that’s why you’re here.

How can we maximize your impact and visibility (and let’s be honest, income) in the most fun, easy, and highest converting way?

WHO IT’S FOR?

Pitch Perfect is for the coaches who have more to share than their offers, the creatives who crave depth over dopamine hits, and the service providers who are ready to get seen by the right people — not just the loudest ones.

Are you any of these?

  • The creator who’s tired of burning out on short-form content and feels like a hamster wheel vs. a human

  • The podcast host who wants to expand their reach and is sick of cutting up 10 videos per episode to expand their self-expression

  • The coach, artist, or founder who’s launching something meaningful and knows they’re building a body of work — not just an aesthetic and vibey feed

You don’t need to shout to make an impact. But you do need to speak.

⬇️ HERE’S WHAT’S GOING DOWN ⬇️

    • We kick things off by getting clear on the why behind your visibility goals — because pitching without purpose is just performance. You’ll map your mission, name your intentions, and start seeing pitching as an act of resonance, not resume-building.

    • Overview of “orbit jumping” and understanding the importance of leveraging existing communities

      • THURSDAY May 8th - Get Shit Done Accountability Session: Research and list potential podcasts to pitch to

    • This week is about crafting a pitch rooted in psychology, empathy, and your actual voice. Say goodbye to cold, awkward intros and hello to a message that hits heart first.

    • Understand how to pitch yourself without 10k IG followers or a huge email list

    • Understanding the collaborator’s perspective and needs

    • Crafting an effective elevator pitch using psychology, not just flashy copy (you’ll learn some of that too!)

    • Tailoring pitches and why we don’t “spray and pray” people

      • THURS MAY 15TH - Get Shit Done Accountability Session: Draft your first pitch for a selected podcast

    • You’ve got the bones — now we’re making it sparkle. We'll finesse the flow, punch up your angles, and make sure your pitch makes hosts think, “Wait, who is THIS and how do I get them on?”

    • Reviewing and refining pitch drafts in small groups or pairs - two brains is always better than one, and using constructive feedback, you’ll edit together to create “HOLY SHIT - YES!” style pitches

    • Tips for making your pitch stand out amongst the sea of PR pitches crawling around hosts’ inboxes

    • Addressing common mistakes and pitfalls - what to avoid

      • THURSDAY MAY 22 - Get Shit Done Accountability Session: Finalize and polish your pitch for submission

    • No more pitching into the void. This week you’ll identify your constellation — the shows, communities, and collaborators that actually make sense for your message. Spoiler: You’re not for everyone, and that’s the point.

    • Strategies for finding contact information when contact info isn’t easily available

    • Build a tracker for easy visibility

    • Crafting compelling subject lines and email introductions

    • Following up effectively without being pushy or annoying AF

      • THURSDAY MAY 29TH - Get Shit Done Accountability Session: Send out your pitches to selected podcasts

    • Not every pitch gets a yes — but that doesn’t mean you aren’t a yes. We’ll talk mindset, rejection rituals, and how to keep your energy in tact (and spicy) even when the inbox is silent.

    • Go through common rejections and why this happens - it’s not because you’re a P.O.S. - it’s usually timing, wording, or positioning

    • How to reply (and potentially turn a no into a yes!)

    • Practice reading each other’s and what you would fix

    • Understanding interview formats and styles and how to nail yours when the time comes (and get more invites to other podcasts!)

    • Preparing talking points and stories to share

    • Practicing speaking confidently and naturally, not like a TedTalk robot

      • THURSDAY JUNE 5 - Get Shit Done Accountability Session: Draft up replies to rejections and practice with cohort - receive feedback from group

    • Now that you’re getting booked, it’s time to show up like the powerhouse you are. We’ll cover interview prep, storytelling, and subtle CTAs that convert listeners into superfans.

    • Tips for a successful collab experience, whether that’s an interview, Substack feature, guest teaching spot or panel slot - booking yourself is one thing, being a standout is another

    • Handling nerves and unexpected questions - what if the vibes are OFF?!

    • Leveraging interviews for maximum exposure and networking - one interview could open dozens of more media opportunities if you know how to market yourself

      • THURSDAY JUNE 12TH - Get Shit Done Accountability Session: Create your Media Kit, Press Playlists, or Press Section on your site. Keep following up on pitches

    • Four hot-seat style sessions to polish your pitch, fine-tune your angles, and actually send the damn thing.

    • You’ve integrated what you’ve learned, drafted pitches, and now it’s time for some final polishing off before officially hitting “SEND” to your dream collaborator. We’ll work live as a group to provide feedback and edits, making sure you’re building a process you can rinse and repeat to keep landing yourself in incredible orbits!

  • VIPs, it’s your time!

    • You’ll get personalized edits, a curated pitch list of 5 contacts, 3 tailored pitch angles and intros if I’ve got 'em.

    • We’ll turn your pitch from “pretty good” to “holy shit, that’s a hard yes.”

    • PLUS: Bonus Slack access for the entire week - like having me in your back pocket as a hotline. 1-800-GET-BOOKED.

“I truly loved Pitch Perfect. I always enjoy Chelsea's courses because she leaves time for working hours and as a group we get to work on the "homework" assignments together and get real feedback. Chelsea is truly an expert when it comes to all different angles of podcasting and when you're building a business and focusing on visibility, podcast guesting is one of the ways to get there.

The lessons are jam packed with new knowledge, tools, strategies of how to pitch, and gain more traction for your biz. The great part about it is that we get lifetime access to the content so if you need more time to work on a lesson you can learn it on your time and let the content really sink in and marinade. This is a great skillset to have in your toolbox and I'm looking forward to applying it to my own line of biz in the women's empowerment space.”

— Lisa M.

You don’t need to “go viral”

you need to be unforgettable.

Pitch Perfect  - BECOME THE GO-TO EXPERT IN YOUR INDUSTRY

This isn’t about just about "getting featured" or "growing your audience." This is about:

  • Finding your point of resonance

  • Becoming recognizable in your industry

  • Creating a voice that can’t be unseen, unheard, or un-felt

  • Capturing hearts, not eyes

I absolutely LOVED Chelsea's Pitch Perfect program!

She demystified the process of pitching and guesting on shows and provided such great tangible, clear, and actionable steps to get results! It's completely transformed how I frame things when writing, and has helped me become more intentional in my approach to scaling my business.

I have even landed some new business opportunities and collaborations beyond podcast guesting from applying her methods. She walks you through impactful lessons and breaks it down each step of the way with co-working sessions to hold you accountable, implement each step, and open up to feedback throughout the process.

This is truly her zone of genius and she has a gift for making it a fun, exciting, and creative process! This was easily one of the best investments I made in myself and my business this year, if you're on the fence, I highly recommend going for it! You will thank yourself later!”

— Hana B.

I’m Chelsea!

〰 Podcast Host of *In My Non-Expert Opinion - Top 1% Global Podcast*

〰 Podcast Strategist

〰 Creator

〰 Master’s in Digital Media + Storytelling from Loyola Chicago

〰 Writer - Slight Turbulence Substack

〰 Aquarius Sun, Virgo Moon, Virgo Rising

〰 6/2 Reflector in Human Design

About 3 years ago, I wanted to strangle Instagram by the throat. I thought my transition to my running my own online business using social media would be a cake-walk 🍰 after working in influencer and content marketing for years in Corporate America with brands like M&M’s, Yahoo, and Dell. I developed content-driven social campaigns for the biggest media agencies in the world. Social media should’ve been easy peezy lemon squeezy.

Turns out - spending HOURS a day in Canva messing with the alignment of text, cutting 23 slices of video to make a cooler transition, and dealing with the NEVER-ENDING changes of the algorithm was pretty fkn exhausting. Even more soul-crushing, it was straight up not converting.

So I started using my sales skills from managing my team at my corporate gig, combined with my expert knowledge of the podcast industry and 7+ years running my podcast, to start pitching myself as a guest. GUESS WHAT? It worked! I started booking aligned podcast appearances, and saw how people would invest in my work immediately after the interview aired. 💰

^^ this inquiry turned into a $10K+ sale

After one particularly successful interview, my 1:1 slots, priced at over $3000 per package, got booked up within 5 days. I had clients for MONTHS!!! From ONE interview. It felt like I found a precious silky pearl in the bottom of the ocean. And now, I want to share those pearls with you! 🪄

THIS PROGRAM!!! It is SO much more than just a course about pitching. I feel like I went to copywriting, business, and general life skills school! Moving through this program I gained more clarity around my business and who I'm serving. I had so many aha moments about the way I want to position myself in the market. I learned to not be so boring and stuffy and how to infuse my true personality into my biz (like who even knew that was really possible?!) If you're on the fence about this course, all I can say is that it was the best investment I've made in a long time. I'm writing better, I'm speaking more clearly, and I'm fearlessly promoting my business with confidence I thought would take years to cultivate. Oh, and I'm pitching my dream podcasts!! Thank you, Chelsea!!

Caroline F.

🔥 After dozens of appearances on chart-topping shows, I started offering pitching services to clients…and yet again, business was BOOMIN’! After securing 3 guest spots for my 1:1 client, she booked out her 1:1 high-ticket coaching packages, and STILL gets applications to work with her from those appearances. That’s magnetism.

This is a LIVE experience, where you’ll learn with a small group of people hungry for the same goal - landing aligned AF guest spots on top-ranking shows, newsletters and guest teaching slots.

THIS ISN’T ANOTHER 90 MODULE COURSE WITH 75 MIN VIDEO TRAININGS AND ZERO ACCESS TO THE COACH (taken one too many of those - can you tell?)

VIP (VERY IMPRESSIVE PITCHER) EXPERIENCE

  • 6 x 60 min live trainings with me - a top 1% Podcast Host who considers pitching her zone of genius

  • 8 x 60 min GSD (Get Shit Done) accountability sessions - we’ll co-work together as a small group to research hosts, craft pitches, edit, refine, and send out our eye-poppin’ pitches!

  • 1 x Guest Expert Training with Maia Benaim - Expanding Your Capacity for Visibility

  • Community Hub on Slack - you’ll stay connected with members of the program for 8 weeks, where you can ask questions, receive feedback, celebrate, or send memes - it’ll be a vibe.

  • Replays of all live trainings

  • Pitch Tracker Database to keep track of your pitches, follow-ups and wins

  • Pitch Templates - you can swipe the exact copy I’ve used to land Top 1% show guest appearances

  • Resources and tools to assist in your pitching skills beyond the course

Plus:

  • A Done-For-You, completely curated pitch list of five (5) targeted shows to pitch to (including contact emails + links) created by Chelsea (a Top 1% Podcast Host who’s been in the game for 7+ years)!

  • 1 extra week of additional Slack support (consider Chelsea in your back-pocket on speed dial for a whole extra week!)

  • Total investment: $2499 Normal Price

  • Early Bird Investment: $2299

REGULAR EXPERIENCE

  • 6 x 60 min live trainings with me - a top 1% Podcast Host who considers pitching her zone of genius

  • 8 x 60 min GSD (Get Shit Done) accountability sessions - we’ll co-work together as a small group to research hosts, craft pitches, edit, refine, and send out our eye-poppin’ pitches!

  • Community Hub on Slack - you’ll stay connected with members of the bootcamp for 8 weeks, where you can ask questions, receive feedback, celebrate, or send memes - it’ll be a vibe.

  • Replays of all live trainings

  • Pitch Tracker Database to keep track of your pitches, follow-ups and wins

  • Pitch Templates - you can swipe the exact copy I’ve used to land Top 1% show guest appearances

  • Resources and tools to assist in your pitching skills beyond the bootcamp

  • Total investment: $1749

  • Early Bird Investment: $1499

“Chelsea is a podcast powerhouse. Working with her in Pitch Perfect was such a gift -- truly. As a podcaster, being able to hone my pitching skills to guest on other's pods is a skill I know will unlock HUGE success for me. Literally giddy to go pitch now. Hire her, join the program and you can be pissed you didn't find it sooner!”

— Abbi Miller

Recognize these names?? I booked all of them on my clients’ podcasts - and I’m going to teach you exactly how to position yourself and get in front of names like this!

🎤 Tero Isojkauppila - CEO of Four Sigmatic

🎤 Africa Brooke - Author of “The Third Perspective”, Speaker, Consultant

🎤 Suzy Batiz - CEO of Poo-Pouri + Supernatural

🎤 Puno - Founder of Ilovecreatives.com

🎤 JT Barnett - Content Creator

🎤 Manoj Dias + Raed Khawaja - Co-Founders of Open Mindfulness

🎤 Liz Tran - Author of “The Karma of Success” + Founder of ResetNYC

🎤 Nicole Neuroscience - Author of “Rewire” + Neuroscience Expert

🎤 Em on the Brain - Neuroscientist + Coach + Consultant

🎤 Dr. Scott Lyons - Author of “Addicted to Drama”, Founder of The Embody Lab + Omala

🎤 Maike Gabriela - Human Design Expert

🎤 Ailey Jolie - Pyschotherapist

🎤 Pea The Feary - Energetic Strategist for Creatives

🎤 Andy McCune - CEO of Cosmos

🎤 Awakening with Brian - Transformational Coach

🎤 Frank Bach - Designer at Instagram, Founder of Sunshine Shop

🎤 Africa Brooke - Author of “The Third Perspective”, Speaker, Consultant

🎤 Amanda Norgaard - Writer + Poet + Founder of “Illumination”

THIS IS FOR YOU IF:

  • You’re a deep thinker, creative, or multi-hyphenate with something to say (but not always sure how to say it)

  • You’re craving visibility with depth — not just more noise, likes, or algorithm crumbs

  • You want to guest on podcasts, panels, and in communities that get you — not just for clout, but connection

  • You’re done twisting yourself into LinkedIn-speak to get in the room

  • You’re launching something soon (or want to learn how to pitch without burning out your bandwidth)

  • You’re more “soft power” than “look at me!” — but you do want to be seen by the right people

  • You’re building a body of work. A legacy. A voice that carries.

  • You’re ready to be bold. Vulnerable. Strategic. And experience deep transformation. This is not a growth hack. It’s a visibility glow-up.

THIS IS NOT FOR YOU IF:

  • You want to be an overnight sensation

  • You want “plug-and-play” templates to spam 50 people by Tuesday

  • You’re looking for a quick hit of visibility without doing the deeper clarity work

  • You expect results without sending a single pitch (this isn’t Hogwarts)

  • You aren’t open to feedback, iteration, or stepping outside your comfort zone

  • You think pitching is just about you (spoiler: it’s about mutual resonance, bb)

  • You don’t know what you offer and don’t want to figure it out (a little uncertainty = welcome, full existential fog = not yet)

  • You can’t make the 8 weeks of calls and accountability sessions. While there are replays, the success comes from doing the work together as a cohort, and you’ll find the most value this way.

“Chelsea is one of a kind. I like to call her the Podcast Queen. She's been there, she's seen it all, tried all the things, and is bursting to teach you EVERYTHING you need to know re: pitching, podcasts, guesting. She seamlessly flows through the big picture, the mindset, and also the knitty-gritty, down to equipment. The pitching skills taught in this course go far beyond just pitching to guest on podcasts. I've already used these skills successfully in several areas of my businesses. Chelsea is all the things. She can get spiritual and artsy, while also being organized AF. She has a knack for seeing your blind spots and gently reflecting them back to you. Thank you Chelsea!! I hope to work together again in the future.”

SAMANTHA B.

FAQ - so glad you asked!

I’M almost Ready - But I have Questions!

  • Perfect. That means you’re in “sculpt mode” — not married to a message that doesn’t feel like you.

    Inside Pitch Perfect, we’ll help you clarify your positioning, find your voice, and craft language that actually lands (without sounding like ChatGPT’s cheesy boss wrote it).

  • Big followings are like cherries on top of a sundae - nice to have, but not necessary.


    What makes a successful pitch is how you position yourself to a podcast host, coach or business and how you plan to help them or their listeners or community - whether that’s entertaining storytelling about your travels around Europe on a digital nomad podcast, teaching about cycle syncing on a health show, or how to break your anxious attachment style with a relationship expert - there’s always a host that needs an expert or guest to converse with and fill in the gaps for their audience.

    You’ll learn how to make your own secret sauce to get loads of “yes - let’s do this!” replies to your pitches.

  • Welcome to the club — most people don’t. That’s why this program starts with your positioning. You’ll get support clarifying your message, value, and angles before we ever hit “send” on a pitch.

  • No press? No past guest spots? No problem. Everyone starts somewhere — and this is a very good somewhere.

    You’ll get everything you need to pitch with confidence, even if you’re starting totally from scratch.

  • If you’re a human with a message and a service or story you want more people to know about? Yep. Pitching works across industries — and we tailor your pitch strategy to your work, voice, and goals.

  • I can’t promise bookings (no one legit can and if they do, they’re selling snake oil(, but I can promise you’ll walk away with a pitch, angles, and a process that gives you the best shot at consistent, aligned yeses — without selling your soul or cold-DMing 100 people.

  • Yes! You’ll get personalized feedback during live calls and inside the community (and if you’re VIP, you’ll get private edits + custom angles and podcast leads too). This is a steal!

  • YES. ALWAYS. They will be uploaded into the course hub 24 hours after the training.

  • I have officially retired my Done-For-You Booking services, so this is the only way to work with me directly. Plus, learning this skill will take you way beyond this course! It’s a life-long skill you want to master.

  • Nope! Being a guest on other podcasts doesn’t mean you need to have a podcast. Think of some guests you’ve heard on shows - not all of them host podcasts.

    However, a massive goal of guesting is building brand visibility and driving sales, so it’s highly encouraged you have a brand, business or offer to promote.

    If not, you can work on building a waitlist or lead magnet to drive people to during our Get Sh*t Done Accountability Sessions.

  • Each week, we will meet live for 2 hours - once on Tuesdays for training, once on Thursdays for accountability Get Sh*t Done Sessions. All meeting times are at 11 am EST / 8 am PST. VIP’ers get 1 extra week together.

    You’re investing 16 hours total for the live component or 18 if you go VIP. It’s highly recommended you continue building your pitch list, tweaking your pitches, and sending them off during the program, outside of our meetings.

    I’d recommend 1 hour a week to your own development. The more you put into this experience, the more you’ll get out!

    And trust me when I say, guest spots are the gifts that keep on giving! Nail this skill, and watch the trajectory of your business change. ⚡️

  • The recordings of each sessions and all templates will be available for life - as long as Riffe Media LLC is around. I will only be active in the Slack Channel during live rounds of the experience.

READY TO JOIN US? WE’RE READY FOR YOU!

Alright bb - the choice is yours! Stress-free marketing, algorithm-less sales, fun storytelling with vibey hosts… get ready for it all inside Pitch Perfect!

Have any further questions?
Email
info@chelseariffe.com or slide in my DM’s on Instagram @chelseariffe.

You don’t need a massive platform.

You need a message that lands.